When you decide to look for a website design company to build your manufacturing website, there are several factors to consider. Not only is a website an important investment for your company, it is also linked to the long-term growth of your manufacturing business. Here are a few tips to consider when finding a website design company:
- Do they support companies of your size? You’ll know it when you see it…many manufacturers find web design companies that have Fortune 500 companies as clients. The inflated estimates you receive will be a clear indication…
- Do they understand your business? Do they specialize in small and medium sized businesses? Moreover, do they cater to the manufacturing industry? If their portfolio is filled with websites from banks, pet shops or salons, what do they know about manufacturing?
- Do they understand SEO (search engine optimization)? Will your website be search engine friendly? Do they offer on-going SEO programs? For “most” manufacturers, a website is intended to generate leads and attract new customers. There are many website designers out there that can design a website to look nice and pretty…but does nothing for their business. Heck, even a college student can slap together a decent looking website…but there is proper code, techniques and advanced methodologies that make the website effective.
As you can see, there are some things to consider when getting ready to hire a web design company…the success of your business is impacted by your web presence in our new digital world. Don’t hire your website company based on a cheap deal, because they’re in your neighborhood or because a friend is trying to develop a portfolio…look for a web designer that understands your business and knows how to contribute to the growth of your future.